URL
http://www.cash4scrapcars.co.uk/

The brief
Produce a site to generate leads and interest in the business.  The design needed to incorporate the green nature recycling aspects of the business.  Competition in this business sector is strong, and the site needed to equal and better competitor’s sites, in terms of building client confidence, company image and SEO

The design
We opted for a powerful simple clean design.  This reflects the “We do what it says on the tin” nature of the company.  We unusually opted for a top and tails menu, but this does not distract from the simplicity of the site, and navigation is easy

Feature list

• HTML Brochure site
• Validating, secure information collection form, with cleanly formatted e-mails, ready to print for a collection job
• SEO by design

The e-mail form
We put a lot of effort in the front and back end of the booking form.  In the backend, the client is sent a clearly formatted e-mail, ready to print for a driver or telephone operator to work with directly.  The last thing we wanted was to create extra work for the clients, chopping and changing data form the form before they can begin working on an enquiry

CSS & Typography
We opted for a very clean crisp typography.  There is a clear visual split between the titles (serif) and body (non-serif).  We carefully massaged the text for readability

Cross browser support
By design the site is coded to support and display correctly in Safari (on a Mac + PC) IE5 upwards, Firefox 2, 3 and Opera

Technologies
This site uses HTML, PHP, CSS and Javascript

SEO
The scrap car business is fierce, and competition is pretty stiff.  Because of this, as a bonus to our customer, we have opted to make this site a SEO showcase site.  We have carefully crafted the text, descriptions, title tags etc. We are fully expecting the site to perform excellently on search engines, once the site has had time to mature and be spidered by the search engines. We will update this page in a few months to report on how the site is doing for our targeted keywords and phrases

*** update  ***
The site was launched on 14th August.  It was entered onto google local on 14th August.  It generated it’s first sale on 15th August.  The site was spidered by Google on 23rd August, and is now enjoying page 1 Google results for the customers target phrases!

Google result for Cash for scrap cars

The site is achieveing even better results for GEO targeted searches, which is exactly what the customer specified

Hosting
This site is hosted on our commercial hosting package, which costs just £100 pa