Your website has a goal – to get the user to do something. That something could be to pick up the phone, to buy something, to register for a newsletter
We are going to have an in-depth look at the factors causing a low conversion. These may be blended – no real individual reason, but a blend of different reasons. It is worth both yourself auditing your own site, and having others audit your site for you against the following criteria. You need broad shoulders – be prepared to accept what others say, and understand that your view is possibly a little polarised
Click to continue reading “Increasing the conversion of your website”
This is the first of a series of articles on SEO and conversion for e-commerce sites. This article introduces the very basics of e-commerce SEO and conversion, other articles will cover the details
Get this one in your head, it is the mantra for e-commerce:
Turnover = (average order value x conversion x number of visitors) – refunds
Click to continue reading “E-commerce – Conversion vs visitor numbers”