Place of design

Title tag

Example:

<TITLE CONTENT =”Beautiful Wedding Photography by Richard King – Home Page”>

This is the page title, must be readable English, and appears in the browser tool bar, and as the website title. On search engines, using the above example “Beautiful Wedding Photography by Richard King – Home Page” is displayed as the “bit you click on” in some search engines. Goggle usually reads about 90 characters of this tag, so it is wise to set a character limit of 60, as the displayed part is often shorter. It is worth knowing that the search engines look at the content of this for relevancy (compared to the text on the page is on) and the content in terms of searching

Robots.txt

A robots.txt file is a file that tells search engine spiders what not
to index. Search engines “spider your website”, and follow instructions
left in this file

Scenario – you have a website, but you do not want the search engine to
list your customers directories (wedding images for example)

All about META tags
We hope these pages will demystify SEO, which is not a black art. META information just is a way of you telling the search engines what to do, and what not to do, enabling them to pass relevant content to the end user

This was a very interesting build for us.  Not only was it “on topic” with us being professional photographers, but also it gave us the chance to be very creative with an e-commerce set up

Address: www.lencarta.com

Building the site
The build was to a very specified time scale, and included formatting all the product images.  The build involved very close cooperation with Lencarta on a day to day basis during the build, and then some followup work with customers after the build.  The build was done in phases, with a server move and dealing with the existing site to minimise downtime and disruption

Journey Africa is a company that sells bespoke luxury safaris and holidays in Africa.  This is a substantial sized website, running to some 360 pages

We used DHTML, AJAX, HTML, JavaScript, and some server side technologies to pull this off